Oobi Baby and Kids have been designing children's educational toys and textiles since 1998. Since 2003 we've been focusing almost exclusively on gorgeous fashion for brainy babies who are a cut above the rest - no boring stuff here!

Our mission is to create beautiful, retro, charming and slightly whimsical fashion that pushes the boundaries of what people usually expect from children's wear. Check out our great 'storybook' range of cord dresses ' it's clothing to enhance a child's imagination. You can always recognise an Oobi Baby on the street, it's the distinctive signature that mums, dads, grandparents and children fall in love with. The awwwww factor.

And please note that ALL our cotton fabrics and fashions are designed exclusively by Alexandra Riggs whose passion is the 1950s and whose inspiration comes equally from her mother and grandmother's closets with a gentle nod to current trends ensuring that Oobi is timeless rather than trendy.

Our fabrics are printed by us to ensure that our designs are 100% unique, 100% cotton and a rich, 'crisp' quality which means that you don't have to spend so much time ironing.

Oobi Baby&Kids has a strong, bold design element. We passionately believe in high-end design without the high-end price tags. Oobi is made to be worn by every child from everywhere. Our pieces are always made from 100% natural fibres too so you can rest assured in our quality.

Oobi is now sold in Australia, Japan, USA, Europe, New Zealand, Hong Kong, Asia, Canada, South Africa and the Middle East!

WHAT OOBI ARE DOING TO HELP MAKE THE WORLD A BETTER PLACE...

Apart from dressing the world's children in funky retro clothing, we also donate a portion of our product and profits to those in need. Oobi Baby have proudly supported the Wurli Wurlinjang Health Service which helps Aboriginal women and their children in remote communities, The Malawi Project - Youth Centre for Orphans of HIV, World Vision and WISPA. Our charities aim to help children and animals in need. Through Sydney Care Oobi donated $20,000 worth of clothing to the Victorian Bushfire Victims and are proud to continue their support through Sydney Care and a further $20,000 worth of clothing after the extent of the devastation was realised. 

Oobi has pledged over $40,000 of children's clothing and toys to the victims of the Victorian Fires. 

Oobi Baby proudly support the Wurli Wurlinjang Health Service which helps Aboriginal women and their children in remote communities. Oobi also support the Malawi Project - Youth Centre for Orphans of HIV, World Vision and WISPA. Our charities aim to help children and animals in need. 

SEND US YOUR FEEDBACK...

We love to hear your feedback on Oobi and we're always striving to improve so drop us an email any time and let us know what's up! And don't forget to send us pics of your "Little Oobis" for our homepage.

Love, The Oobis
xox