Hi everyone, I hope you're as excited as we are for 'Swan Song' our sweet little swan print, hand coloured and hand printed with garments made to make you and your little one smile. 

Swan Song is coming in two parts, but those parts form one story - a magical, whimsical and childlike one. It's also a sort of re-release, by popular demand, with new pieces and a refreshed vibe. As always, it's 100% cotton and made ethically in a small boutique factory where I work closely with the makers. I've actually been working with these guys now for... UH OH, 15 years! WOW.

Our screen printers hand-print the fabric in Jaipur, India, and our factory is a teeny tiny 6 person operation, including grandma, who brings us lunch every day. Life's good.

Dahlia is Oobi all-over. Amazing touches that I believe set us apart and show our skills in construction and also in the loving care we put into the added extra details. The fit is generous and a little oversized, the sewing is beautifully done and the print is vibrant. 

Dahlia is carefully made, and will look as good on the inside as the outside. It's got a zipper back that goes through the seam to ensure that your little one feels comfortable and so that it's easy to wear. At the shoulders we've added a little flutter... because that's like the fluttery beat of our hearts.

We're loving Dahlia for girls of all ages so created this lovely up to 12 years.

Our completely reversible, padded and quilted jacket also goes to 12 and looks AMAZING with the Dahlia dress for a complete look. It is warm and snuggly, but 100% cotton so it's soft on skin inside and out. 

 

Sage reminds us of the most perfectly retro little girl's designs from another era. The shape is generous and smock-like, so comfy and with so much fabric - we never skimp! 

The front panel has sweet little button features and piping for a little treat and at the wrists there's a very soft and gentle elastic to give the sleeves more volume (and so that they can be pushed up if need-be). We're pretty delighted with this style.

Again, this is the kind of style that we're known for, generous, beautifully constructed and hand-printed. It's a real treat.

SWAN SONG BUNTING

I'm so excited by our homewares range this season and especially all the attention to detail. For example, the little cut-out swans for our amazing bunting, and, if you look closely, each panel of the quilt with a swan has been cut precisely so that they all have a little face. No 'bulk' cutting or laser cutting here - we design for longevity and for you to pass on these heirlooms for the children of your children to adore too.

There are quilts in three sizes (cot, king single, double), pillow cases, double-sided cushions, plus a magical reading nook tent that can be hooked up in a bedroom corner to create a mini tent. It is also divine as a bed canopy that will turn any room into a magical wonderland.

Hope you love it, don't forget to comment below and let us know what you think! We love your feedback!

Alex & the Oobi Team

xox