How could Giftrap Magazine resist popping Alex on the cover for Oobi’s 10th year in business birthday! It’s a really sweet story about the highs, lows and challenges faced when you’re a passionate, idealistic start up entrepreneur. It was a really fun shoot in the Oobi showroom with Mia, Harry and Gloria mesmerised by all the cake and lollies on See More…

Grabbed my morning cup of coffee this morning and the new issue of New Idea Magazine and look what I found… Gorgeous children dressed in Oobi for New Idea’s Easter Egg Hunt feature! Hurrah! The soft pinks and pastel colour palette seems to be the ‘it’ colour tones and flavours for Easter. Hop onto oobi.com.au to shop these looks! Thank See More…

Today I made a pit-stop at the newsagency and bought the new Autumn/Winter Issue of Shop4Kids Magazine. I was so excited to flip through the pages and find our gorgeous Bobble Beanie in “Petrol” looking super adorable and funky! The Bobble Beanie is a definite must have accessory to keep your Oobi Baby’s head warm this winter. The Rosebud Cape See More…

We just spotted our gorgeous Cookie Apron in the ‘Baby Shower’ feature in the new issue of Cosmopolitan Pregnancy Magazine We think it is the perfect Oobi essential for this Easter – coming around the corner. Baking Hot Cross Buns is more fun when you do it in Oobi Style! The Cookie apron comes in gorgeous Red Dot and pretty See More…