The Theme: Snow Bunny – Gorgeous Easter “B” Girls The Brief: Make it SNOW! The Details: What happens when Oobi hits New York? Photographer: Mary Kate Gutierrez. Hair & Make Up: Krissalee Mary and Emily Morgan.   Oobi Editorial Shoot – B Girls in New York! Take a gorgeous group of fashion models, an amazing photographer Mary Kate Gutierrez, and See More…

Brrrrhhhhhh…. The Winter months are upon us and we’re so excited to officially announce the release of our Winter Storybook range. It’s a floral themed story perfect for a woodland girl! The Winter Storybook is a range designed and developed by Alexandra Riggs and will be online and in stores from the 26th of March, 2015. Oobi Alex has created See More…

Winter is coming! Oobi’s 2015 range comprises three stages. Stage one is Crazy Rain, a range designed and developed by Alexandra Riggs, owner and designer for Oobi for 11 years. Alex has designed a new 100% cotton print to celebrate all that is fun about being a kid! Let them be little (#letthembelittle) and blow the clouds away with bright, See More…

Colette Hayman & Oobi Baby Collaboration When Colette met Oobi Alex only one thing could happen… The launch of the cutest baby bag capsule! The introductory Colette x Oobi range consists of a custom designed baby bag in two perfectly Oobi-licious shades; Blue, which is lined with one of our all time favorites the Stampy print and a pink version See More…

 Lights, cameras, strike a pose….    One of our lovely international retailers, The Little Wardrobe, has held its first ever runway show in Singapore on the 16th of August. Little Magazine along with TLW celebrated the magazine’s 1st Anniversary by staging a spectacular parade. It was an impressive showcase of children’s wear labels, and we were so pleased to be See More…