For an unprecedented 7th year running KidStyleFile have announced Oobi as winners. Editor Angela Anderson shares her thoughts on this phenomenal ongoing achievement: “We ran the Annual Reader Survey for KSF for the seventh time this year. Oobi Baby & Kids topped the polls in response to the question “What are your favourite designers or brands of children’s clothing?” Having only See More…

We love the response we get from all our Oobi Mamas about our Mama Reviews. Gorgeous Oobi Mama Macarena and her Little Oobi Issey have sent us a review on the NEW Isabella Bloomsbury Dress and Ballerina Wrap! Would you like to see your review here? Please feel free to send your reviews to us for the opportunity to be See More…

A huge THANK YOU to news.com.au for featuring us in their article “The small businesses with cult followings you need to know” “From a tiny market stall to a booming children’s clothing label, Oobi has developed a loyal community of mothers — fans have even been known to throw Oobi-themed parties.”                          READ FULL ARTICLE HERE

Oobi Designer Alexandra Riggs talks about her exciting new venture into designing for Tweens… For the first few years of designing for my label, Oobi, over ten years ago, it was exciting times!  In a very short time Oobi found a niche place in the children’s fashion world and my customers really got to understand my prints and Oobi’s mix-and-match See More…

One of our newest Oobi Mama Vicky has sent us a  really gorgeous review on her first Oobi order. Retro Pear goodness for her Little Oobi’s 5th Birthday. We just love seeing siblings in matching Oobi outfits, the girls looked incredible and we are so glad Oobi was a part of this special day! Welcome to the wonderful world of See More…