There are so many Little Oobi Stars in the making and we absolutely love sharing their stories! It was so exciting so see photos of Oobi Mama Raven’s gorgeous daughters showing off their very envious Oobi wardrobe whilst working on set of a new Australian sci-fi action film Blue World Order. We caught up with Raven and her beautiful daughter’s See More…

Our 7th year win as Australia’s Favourite Children’s Fashion Label and Favourite Online Store came as a huge surprise to us all, but we were equally surprised and blown away by all the sweet messages and photos sent in as celebration of our win.  Thank you so much to all our wonderful Oobi mamas who shared photos of their Apple-licious See More…

When I design any fabric or any range, I’m always thinking about ‘Mix-and-Match’. I lay the garments out, I play with them, style them with pieces from previous seasons and with other pieces from the range. I like to try and make sure that Oobi’s garments can be worn any which way so that you can create your own unique See More…

We were so thrilled to be featured in a Mini Style photo shoot and even more excited when we heard the photo shoot will take place on location in LA Thanks to March and Lane who shot some of our gorgeous dresses and hats on her little girl Penelope xx  

Over the years I’ve met some really amazing women and some really incredible kids through Oobi. I’m blessed to be able to be a part of this community of really cool people. Last Friday our lovely Oobi mum, Ella came to our HQ with her stunning “Little Oobis”. And, they’re not so little anymore! Miss Charlotte is a total fashionista, See More…