Over the years I’ve met some really amazing women and some really incredible kids through Oobi. I’m blessed to be able to be a part of this community of really cool people. Last Friday our lovely Oobi mum, Ella came to our HQ with her stunning “Little Oobis”. And, they’re not so little anymore! Miss Charlotte is a total fashionista, See More…

  For an unprecedented 7th year running KidStyleFile have announced Oobi as winners. Editor Angela Anderson shares her thoughts on this phenomenal ongoing achievement: “We ran the Annual Reader Survey for KSF for the seventh time this year. Oobi Baby & Kids topped the polls in response to the question “What are your favourite designers or brands of children’s clothing?” Having only See More…

We love the response we get from all our Oobi Mamas about our Mama Reviews. Gorgeous Oobi Mama Macarena and her Little Oobi Issey have sent us a review on the NEW Isabella Bloomsbury Dress and Ballerina Wrap! Would you like to see your review here? Please feel free to send your reviews to us for the opportunity to be See More…

A huge THANK YOU to news.com.au for featuring us in their article “The small businesses with cult followings you need to know” “From a tiny market stall to a booming children’s clothing label, Oobi has developed a loyal community of mothers — fans have even been known to throw Oobi-themed parties.”                          READ FULL ARTICLE HERE

Oobi Designer Alexandra Riggs talks about her exciting new venture into designing for Tweens… For the first few years of designing for my label, Oobi, over ten years ago, it was exciting times!  In a very short time Oobi found a niche place in the children’s fashion world and my customers really got to understand my prints and Oobi’s mix-and-match See More…