When I design any fabric or any range, I’m always thinking about ‘Mix-and-Match’. I lay the garments out, I play with them, style them with pieces from previous seasons and with other pieces from the range. I like to try and make sure that Oobi’s garments can be worn any which way so that you can create your own unique See More…

We were so thrilled to be featured in a Mini Style photo shoot and even more excited when we heard the photo shoot will take place on location in LA Thanks to March and Lane who shot some of our gorgeous dresses and hats on her little girl Penelope xx  

Over the years I’ve met some really amazing women and some really incredible kids through Oobi. I’m blessed to be able to be a part of this community of really cool people. Last Friday our lovely Oobi mum, Ella came to our HQ with her stunning “Little Oobis”. And, they’re not so little anymore! Miss Charlotte is a total fashionista, See More…

  For an unprecedented 7th year running KidStyleFile have announced Oobi as winners. Editor Angela Anderson shares her thoughts on this phenomenal ongoing achievement: “We ran the Annual Reader Survey for KSF for the seventh time this year. Oobi Baby & Kids topped the polls in response to the question “What are your favourite designers or brands of children’s clothing?” Having only See More…

We love the response we get from all our Oobi Mamas about our Mama Reviews. Gorgeous Oobi Mama Macarena and her Little Oobi Issey have sent us a review on the NEW Isabella Bloomsbury Dress and Ballerina Wrap! Would you like to see your review here? Please feel free to send your reviews to us for the opportunity to be See More…