Our wonderful Fairy Godmother Oobi Alex made a swish and swoosh of her magic wand and made some ‘Oobi Scrapbook Mamas’ wishes come true! Our little Pink Painted Floral Lamby Vest has been such a popular item this winter and many of our devoted mums hoped it would come in sizes 2Y+! Alex was able to chat with her seamstress See More…

Our Little Oobi Josee Hope has become the new face of Bonds People’s Choice and a very gorgeous advocate for inclusive advertising. We couldn’t be more proud of Miss Josee! Her adventure with changing the face of beauty has been shared across a number of media platforms, spreading the inspiring message of diversity in the fashion world. Below is Josee’s See More…

It was such a treat to have these two little cuties modelling some of our Winter Wonderland pretties! Miss Lila & Miss Mila certainly enjoyed all the glitz, glamour & tulle! It was such fun day at Oobi HQ and a big thank you to mamas Nat & Lauren for letting their bubbas be a part of the shoot. Our See More…

There are so many Little Oobi Stars in the making and we absolutely love sharing their stories! It was so exciting so see photos of Oobi Mama Raven’s gorgeous daughters showing off their very envious Oobi wardrobe whilst working on set of a new Australian sci-fi action film Blue World Order. We caught up with Raven and her beautiful daughter’s See More…

Our 7th year win as Australia’s Favourite Children’s Fashion Label and Favourite Online Store came as a huge surprise to us all, but we were equally surprised and blown away by all the sweet messages and photos sent in as celebration of our win.  Thank you so much to all our wonderful Oobi mamas who shared photos of their Apple-licious See More…