Winter is coming! Oobi’s 2015 range comprises three stages. Stage one is Crazy Rain, a range designed and developed by Alexandra Riggs, owner and designer for Oobi for 11 years. Alex has designed a new 100% cotton print to celebrate all that is fun about being a kid! Let them be little (#letthembelittle) and blow the clouds away with bright, See More…

When I design any fabric or any range, I’m always thinking about ‘Mix-and-Match’. I lay the garments out, I play with them, style them with pieces from previous seasons and with other pieces from the range. I like to try and make sure that Oobi’s garments can be worn any which way so that you can create your own unique See More…

We were so thrilled to be featured in a Mini Style photo shoot and even more excited when we heard the photo shoot will take place on location in LA Thanks to March and Lane who shot some of our gorgeous dresses and hats on her little girl Penelope xx  

Over the years I’ve met some really amazing women and some really incredible kids through Oobi. I’m blessed to be able to be a part of this community of really cool people. Last Friday our lovely Oobi mum, Ella came to our HQ with her stunning “Little Oobis”. And, they’re not so little anymore! Miss Charlotte is a total fashionista, See More…

Oobi Scrapbook and VIPs joined us Big Oobi’s for a little Chrissy party to celebrate the end of the year. It was a fantastic afternoon, filled with gorgeous little Oobi’s modelling their latest Summer wardrobe additions. We all had a BLAST and it was so great to eat baby fingers and see your divine girls in our dresses! All-in-all it See More…