A few years ago Oobi Mum Ivy discovered her newborn Jessie had been diagnosed with Cystic Fibrosis. This changed her and her family’s world. Ivy is now an advocate for bringing awareness to Cystic Fibrosis and works tirelessly to help find a cure. Ivy and her daughter Jessie are huge fans of Oobi, particularly red girls dresses. Ivy buys Jessie See More…

It’s a ghoulish and very Spooky Week here at Oobi! Halloween is all about dressing up, eating plenty of lollies and having fun!! Our wonderful Oobi Mamas have been busy posting their Spooky, funny, quirky, Oobi-licious photos this week and we just can’t get enough.   Keep posting those Halloween happy snaps for your chance to win some awesome prizes!  See More…

Another BIG congratulations to Oobi Mamas Robyn and Mandie who won VIP tickets to Melbourne’s The Little Runway Kids Fashion Week! It looked like Robyn and Mandie had a ball! Robyn was kind enough to share her Children’s Fashion Week Experience with us…. I was a tad excited to head off to see The Little Runway fashion parade tonight. The See More…

Hi Oobi Mamas, I’m so happy to release part of our amazing lifestyle shoot by Claire Murdoch Photography with the remainder released before our 2nd Summer drop coming in October! There are even more treats in store including some divine florals and exciting ballerina styled dresses. Claire really made our vision for this shoot come to life. She and I See More…

 Lights, cameras, strike a pose….    One of our lovely international retailers, The Little Wardrobe, has held its first ever runway show in Singapore on the 16th of August. Little Magazine along with TLW celebrated the magazine’s 1st Anniversary by staging a spectacular parade. It was an impressive showcase of children’s wear labels, and we were so pleased to be See More…