Hello Sprinkles!

Hello Sprinkles! - Alex Design Notes | Oobi Girls Kid Fashion
****************
In a world where you can be anything, be a unicorn…
I read that quote last year when I was designing and I thought, how amazing it must be to be a child in a world where you CAN be anything! And that’s when the seed to design a range of unicorn print dresses and other clothing came to my mind. Because a child’s world should be magical and I hope that Sprinkles the Unicorn puts some big  bright smiles onto little girl’s faces with a range that I’ve designed to be comfortable, whimsical and, of course, magical.
Magic Unicorn Tutu Dress - Hello Sprinkles! - Alex Design Notes | Oobi Girls Kid FashionBlossom Unicorn Skirt - Hello Sprinkles! - Alex Design Notes | Oobi Girls Kid Fashion
Magic Unicorn Tutu Dress for Babies & Blossom Unicorn Skirt
And of course... Everyone loves unicorns!
It’s totally Oobi-licious and limited edition, but I feel that the collaborative illustration design is very much still in my childlike style and even though I’ve used “Midnight Black” as my palette (wheeeee!), it is just right for winter unicorn girls fashion, still totally appropriate for a child, toddler or baby, and feels like the midnight sky where the stars shine bright!
Magic Unicorn Dress with Hand-Embroidered Stars - Hello Sprinkles! - Alex Design Notes | Oobi Girls Kid Fashion
Magic Unicorn Dress with Hand-Embroidered Stars
When I design, the best part is imagining a child’s world and of course it is so much FUN!!! When I got my first swatches of cotton fabric printed I was so nervous to show the Oobi team. Would they like it as much as me? Would they think I’d lost my marbles? Would they love it. 
'80s Style Sweater Dress - Hello Sprinkles! - Alex Design Notes | Oobi Girls Kid Fashion100% Cotton Sweatshirt Sweater - Hello Sprinkles! - Alex Design Notes | Oobi Girls Kid Fashion
'80s Style Sweater Dress & 100% Cotton Sweatshirt - Sweater
It’s with baited breath that I release Sprinkles to the world too. It’s going to hit oobi.com.au so you can buy your unicorn dresses online and our amazing retailers so you can shop boutiques for unicorn girls clothing on Monday the 4th of April. 
Unicorn Skirt For Girls - Hello Sprinkles! - Alex Design Notes | Oobi Girls Kid FashionUnicorn Jacket Vest - Hello Sprinkles! - Alex Design Notes | Oobi Girls Kid Fashion
Unicorn Skirt for Girls and Unicorn Jacket - Vest
Thanks as always for reading my blog. I'm proud that our Australian girl's fashion is popular with mums and kids all over the world and I'm proud to design ranges for your children. It's an honour to be part of a magical unicorn world and I feel like a kid every time I design! I hope you love the range, I'd love you to share or comment so I can chat with you too!
Love, Alex
xox

Please note, comments must be approved before they are published