Oobi

We believe childhood should be a riot of color, a sprinkle of magic, and at least 20% sparkles. If your little one thinks ‘minimalist’ is just a fancy word for ‘boring,’ welcome to your happy place!

Our founder, Alexandra Riggs, hand-draws every single print with one simple mission: to create the clothes your daughter will actually beg to wear. We’re talking about‘ Confidence Suits’ disguised as dresses, and designed for tree-climbing, tea-parties, and the inevitable spilt milk.

For 20 years, we’ve been making magic with hand designed prints, and outfits ethically made by mums in Jaipur, India, because we believe the hands that make the clothes should be as happy as the kids who wear them.

Shop the magic. Join the tribe. (P.S. We promise a perfect fit, or we’ll make it right)