Oobi

We recently discovered Oobi and couldn't be happier. The clothes are everything we were looking for — bright, cheerful prints that our kids actually get excited to wear. You can tell the cotton is good quality; it's soft, washes well, and holds up to the kind of rough-and-tumble our little ones put it through.
What I love most is that Oobi isn't afraid of colour. So many kids' brands play it safe with muted tones, but Oobi goes bold and playful, which is exactly what childhood should look like. The designs feel joyful without being over the top, and there's a real thoughtfulness to the patterns and cuts.
As an Australian brand, they clearly understand dressing kids for an active, outdoor lifestyle. The pieces are comfortable, easy to move in, and practical for everyday wear while still looking great for outings and photos.
We'll definitely be coming back for more as the kids grow. Highly recommend for any parents who want fun, colourful, well-made basics that last.

Always happy with the designs and colours. My daughter has had about 3 hats now from Oobi and she loves them.

We love our new red coat, the buttons are divine and I love the lining.

As my beautiful baby is learning to crawl she has her bum in the air a lot so we are in the phase of needing bloomers but the heart ra-ra skirt is even better! It’s exactly what I have been looking for for her! We have worn it everyday since we got it! She is a 00 but I got a 2 as it has a drawstring and elastic so it is versitile in size! Get it you won’t regret it! Cara

Love love love! Heaps of compliments and fits great ❤️

Beautifully made and love the details. My daughter couldn’t wait to wear it

I recently found Oobi. I like buying nice clothes for my grandchildren. The dresses are great quality and look great wash after wash. My granddaughter loves her pretty dresses. I always support Australian businesses. Fast post and great customer service

This dress is so gorgeous , beautiful cotton material , breathable and high quality made . I love the design and contrast buttons . Oobi makes modest little dresses I can’t find these days in the big brands . I love it

I received a voucher for your website from a friend . Loved everything . High quality , original designs and gorgeous modest little girl dresses . So hard to find nice quality cotton dresses these days . I’ll be back to Oobi !

Love Oobi fabrics and colours. Sizing is accurate. Speedy delivery. Good communication.

This dress lets kids be kids in the cutest way possible

I’m a happy customer.
Plus the after sales support/customer service was fantastic. I will buy again

My daughter has been wearing Oobi for years and I love how this dress is good for as she gets older. She loves it and the style as it's a bit nore 'grown up'.

This dress is EVERYTHING. I love the print and I love that it's loose and flowing but still has a good shape. She'll get a couple of years out of this and the quality of the fabric is beautiful.

I know I'm a bit of a sook but when my daughter and I both tried on our matching dresses, I got a bit teary. I don't know how much longer we'll have to wear matching clothes and I'm going to not think about the day when she doesn't want to, but our Xmas photos are done and they are beautiful.