Always Hoppy - Design Stories

We're always hopping mad for bunnies and this Easter our "Always Hoppy" collection has been designed to make you, and your little one, happy. Always Happy! Read on to hear our designer, Alexandra's stories and behind the scenes info... 

I love bunnies and retro style and this season with Always Hoppy I've combined a really retro look with the cuteness and sweetness of a little bun. This print is a mix of Scandi Flowers and sweet bunnies and I think the combo works because it's fresh and modern with a Scandinavian twist. 

Dixie Dress Blush

One of the best things about this collection is that our photo shoot is so happy, the little girls totally loved wearing their bunnies and you can see it on their faces. It's always a treat to create pieces that I know are going to make little girls, and adults, smile and become transported to a whimsical and magical place.

Dixie Dress Navy

I love pockets (who doesn't!?) and I also love taking care and thinking about the details. The pockets of our Dixie dress are bound in contrast jersey which, when added to the retro half-circle shape, makes for a cute little feature. I absolutely love this and I especially think that the navy on the pink really POPS. 

Hoodie Dress Blush (navy lining in hoodie)

I've done the same thing with our hoodie dress. The hood itself is lined with contrast fabric. The pink dress has a navy lining, and the navy has pink. The little tail is removable and, for a limited time, we're giving away either a free bunny tail brooch (pin it anywhere!) or a bunny face brooch with EVERY Hoppy piece. We do love gift-giving. It's kind of our thing. 

Hoodie Dress Navy (pink lining in hoodie, plus removable bunny tail brooch)

Jamie Skirt Blush

We're really loving the sporty and fun look of our Jamie Skirt. The waistband has a contrast woven bow and, again, the pockets are curved and bound in contrast colours too. These are the little details that I'm wild about. The skirt has an elastic waistband and works with so many colours of tights and tees. Mix it up and have fun!

Jamie Skirt Navy

Slouchy Pants Blush

One of my fave pieces of the range!! Our slouchy pants are sooo cute and have all the divine features and contrast colour trims. Please note that if your daughter is average or small, we think you should downsize or please go for your child's age - don't upsize or they won't be perfect. Our Slouchies have been designed to sit perfectly at the hip and be just the right length. The stretchy waistband makes them suitable for everybody and there is plenty of room in the legs. The crotch is a little 'harem' style for a quirky '80s vibe. I want these! Soooo bad.

Slouchy pants and Jamie Skirts are perfect with our new Sweetheart Tees (there are 4 new colours coming) and also with our new Flutter Tees - with no buttons at the back! 

Slouchy Pants Navy

Pom Pom Cardigan Blush

You can't have a Bunny collection and not include a few pom poms! How adorable is this little cardigan? We were literally squealing when we were making our samples and everybody just had a big grin on their faces. As soon as we popped them on our fit models we knew that these pieces would be a big hit with little bunnies (and big bunnies) alike! Honestly, I can't think of too many things that are cuter than this look. I can't wait to see your daughters in this piece. 

Pom Pom Cardigan Blue Cloud

Willow Cardigan Mustard

We work with a beautiful women's collective for our knitwear (see our Ethical Production Page for more info about our ethics) and we couldn't be more proud of this - and of our knitwear quality, durability, vibrancy an beauty. The Willow is a divine cable knit, chunky cardi and, just like our Maxine, has been designed to 'grow' with your daughter. It's a snuggly and soft piece, with the prettiest Oobi covered fabric buttons too. We're in love for sure.

Willow Cardigan Golden Caramel

Thank you so much for taking the time to read our blog. I hope that you'll join us in our VIP group to chat more, ask questions, hang with us "Oobis" and share photos. It's a really beautiful community and lots of fun. I'd be happy to answer more questions about these pieces in there, and I'd love see your pics too!

Love,

Alex & The Oobis 

xox