Kids Fashion

Boo! Did we scare you?

Kids clothing has never been cuter than with our "Ghosty" print. Fun and special for Halloween Trick or Treating but adorable and sweet enough for any time of the year.

It's like Monet's Garden...

I've been having a lot of fun, working with new swimwear makers and enjoying the creative flow that happens when you work with people that just "get you". And by "get you" I mean be really, really ...

Scandi Styling

I'm so proud to present our Scandi Style collection. It's a mix of our beautiful Scandi Florals and Lucky Lemonade - two prints that have a very Scandinavian retro vibe with a bold print, and aweso...

Swan Song

Hi everyone, I'm hope you're as excited as we are for 'Swan Song' our sweet little swan print, hand coloured and hand printed with garments made to make you and your little one smile.  Swan S...

Copenhagen Retro

I've always been inspired by designers like Marimekko and those bold, '60s designs. Copenhagen Retro is paying homage to those beautiful and unique trailblazers who made me want to become a designe...

Always Hoppy - Design Stories

We're always hopping mad for bunny rabbits and this Easter our "Always Hoppy" collection has been designed to make you, and your little one, happy. Always Happy! Read on to hear our designer, Alexa...

Vintage Style, Oobi Classics - Meet Oobi's Newest Florals

If you haven't noticed already, we are in LOVE with vintage styles. There's something dreamy and timeless about it and this summer, we have remade our classic Oobi pieces into the prettiest vintage...

DIAMONDS IN THE SKY...

When I design for your daughter, I design with a feeling of nostalgia in my mind. And I always ask the question: how can I design to ensure that a little one feels special, different, unique, love...

SCANDI FLOWER - DESIGNER NOTES

We printed Scandi Flower - a bold and really fun design - using the richest of colour, and also the MOST AMAZING fabric that is thick, luscious and warm for winter. Just wait until you touch and fe...

ALL THE PRETTY MERMAIDS...

I'm really crushing on the Mermaid Seaflower and Seashell Pink floral prints we've made this summer. There's something really special about a tiny delicate little flower (but one that's got a bit o...