Kids Fashion

SUMMER ROSES - DREAMY DAYS, SUNSHINE AND LOVE...

From the navy ditsy floral to the delicate little fabric with tiny daisies, I've kind of gone all out this season - because... love. I also love to doodle little fluttery hearts, imperfect always, ...

Rainbow Swim - Press Release Summer 2017

I’m so proud to have designed and created a range of swimwear for Oobi. I have been designing for almost 15 years and I can bet you any money that I have been asked (begged) every single year to do...

Rainbow Stylin'

I'm really proud to launch our little pre-summer treat - Retro Rainbow! This print is all about sunshine, happiness, bright colours and blowing winter clouds away.  Designing this range just fille...

Winter Wildflowers Photo Shoot

I’ve worked with the beautiful Sheena Cooke for as many years as I’ve had Oobi. She was our first photographer and she and I have had a collaborative and inspiring working relationship for almost 1...

EXCLUSIVE - Alex's Blog - Bun Bun Range 🐰 🐰 🐰

I'm proud to release "Bun Bun" my new screen-printed range with, well, bun-buns! Perfect for Easter, but sweet for any time, for your little Bun... Read More

EXCLUSIVE - Wild For Wildflowers 🌺🌷🌸🌼🌺

I'm proud to release "The Wildflowers" on Monday the 6th of February - 9am. This is my new range and my first trans-seasonal launch. Many of you who read my blogs know that I was lucky enough to be...

Hello Sprinkles!

In a world where you can be anything, be a unicorn… I read that quote last year when I was designing and I thought, how amazing it must be to be a child in a world where you CAN be anything! And th...

Lilac & Lemonade - Autumn-Winter 2016

I woke up in Paris to this...  (My Oobi 'Toffee Apple' quilt in my Parisian bedroom. Ooh la la!) Ok, Ok, don't hate me. It's not like that just rolled off the tongue... It's pretty nice to open yo...